What is the MVP when the core component of the concept is to aggregate geographically-fragmented information for a nationally-dispersed niche audience? (Currently the market is local-info-to-local-audience.) We kept hearing advice to start small, local … but we couldn’t see how that would prove anything about the viability of the core concept. Core concept = MVP. We built the full national search site and have begun promoting it nationally. Our ultimate goal has all sorts of features and broader scope than what we’ve got now, but what we concluded was the minimally viable product is in place. If the core concept doesn’t work, the rest is moot!